The JMC is guided by three principles embodied by the acronym S.E.E. – Service, Education and Entertainment. Service is represented by the JMC Service Day, which includes program events at selected local Jamaican high schools that include garden revitalization projects, music business education and student performances. Education is represented by the JMC panel discussions and workshops. Entertainment is represented by shining a spotlight on up and coming new artists with showcases, as well as highlighting sound system culture and business.
In 2013, the JMC began as just a panel discussion, which included an exploration of music publishing. The panel evolved into a music business conference with a primary focus on strengthening Independent Music Professionals (IMP) navigating the Jamaica music industry. The Jamaica Music Conference LLC was officially established in 2015.
Historically speaking, Jamaica is a Culture Creator. Music has consistently evolved into a global cultural exchange, which is more evident on today’s pop charts than ever before. Check Billboard’s Hot 100, listen to the music of recent Grammy nominees and winners, or turn on local radio anywhere in the world today and you’ll hear fragments of the very fabric of Jamaican music. Additionally, entire genres (ska, rap, hip hop, and EDM) are born out of Jamaican music, which makes the island the original and ongoing lifeblood of popular music trends. This also makes Jamaica the perfect setting to dialogue, discuss and develop strategies for those operating within, and outside, the Jamaican music industry alike.
Founded by attorney, artist and activist Kwasi Bonsu, the team has organically bootstrapped its way through 5 years of remarkable music service, education and industry practitioner engagement. JMCs core team is a collective of entrepreneurs across various industries and includes: attorneys, artists, musicians, public speakers, marketing mavericks, public relations professionals and event producers located in Washington DC, New York City, Atlanta, Miami and Jamaica. Their grassroots and authentic passion-driven approach to outreach has grown the JMC brand and team, year after year.